“You’re not here to do just what you’re told,” she says. “You’re here to see gaps and act upon them.”

With that Kirthiga Reddy, Director of Online Operations for Facebook India has led user growth from 8 to 71 million over two years.

This thinking is a drastic departure form the traditional hierarchical structure that prevails in India.

Ms. Reddy is one of the most creative people in the world according to the current issue of Fast Company.

Her leadership principle is elegant in simplicity and profound in power. I’m the Outsider and that’s what I think.

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