The last word on corporate values is actually three words.

Customers, employees, and suppliers know what your company’s real corporate values are.

A nicely framed plaque on multiple walls can be a sad irony, (see Enron) a valid affirmation or a source of raucous laughter.

The last three words on corporate values are: Behavior of Leaders.

And it matters top floor to shop floor, inside and outside. I’m the Outsider and that’s what I think.

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