The last word on corporate values is actually three words.
Customers, employees, and suppliers know what your company’s real corporate values are.
A nicely framed plaque on multiple walls can be a sad irony, (see Enron) a valid affirmation or a source of raucous laughter.
The last three words on corporate values are: Behavior of Leaders.
And it matters top floor to shop floor, inside and outside. I’m the Outsider and that’s what I think.